The House of Abhinandan Lodha unveiled India's first 10:90 payment plan for land at CelebrationLand Gold
This Diwali, The House of Abhinandan Lodha (HoABL), unveiled a golden opportunity for aspiring investors. True to its vision of bringing land into the mainstream investing portfolio of Indians, HoABL introduced 1000-1200 sq. ft. land for Rs 27.99 lakh all-inclusive at their prestigious CelebrationLand Gold project at the Foothills of Matheran.
"Our offering this Diwali was a testament to our commitment. Diwali is the peak consumption period in India, across categories. We wanted to empower individuals to make their first land purchase, providing them with a valuable asset in the heart of Mumbai," said Samujjwal Ghosh, CEO, The House of Abhinandan Lodha.
Located less than 2 hours from South Mumbai, Foothills of Matheran is reported to be India’s no.1 land investment hotspot, with upto 5x expected returns, according to Colliers. Given the future of the location with the upcoming Navi Mumbai International Airport and connectivity to South Mumbai further spruced with the Trans-Harbour Sealink, owning land here is a great opportunity.
The highlight of this new offering was that HoABL introduced for the first time in India, the 10:90 plan - a first-of-its-kind in the land investment domain - flipping the script on conventional payment expectations. While the 10:90 model is relatively common in real estate, it's a groundbreaking innovation when applied to land investments, where substantial upfront payments are typically required. This innovation removed a significant barrier for first-time land buyers and offered a more accessible path to land ownership, making it possible for more people to invest in the future of Mumbai.
"The House of Abhinandan Lodha was born out of a belief that land must be democratized. This initiative aligns perfectly with our vision of making land ownership easier and more affordable. Combined with our flexible loan options, we offered an unmissable opportunity to create a secure and prosperous future," Ghosh added.
To support this initiative, HoABL has tied up with ICICI Bank, offering loan support to its customers starting from an attractive 8.7% interest rate. Customers could avail of loans of up to 75% of the agreement value with a flexible tenure of 15 years, making the land acquisition process even more convenient.
In addition to this, as a part of the Dhanteras offering, customers were also entitled to 5 gms of gold for every booking at CelebrationLand Gold till November 10, 2023.
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