AI algorithms can create highly personalized marketing campaigns tailored to individual customers
You've heard the buss about Chat GPT, the hottest discussion topic that's got the world abuss. But did you know it's not just for nerds and tech geeks? AI is transforming marketing as we know it, and it's creating a business bonansa around the globe!
Picture this: You stroll into a virtual store, and before you can even say "Hi," it knows your style, your preferences, and your guilty pleasures better than your best friend. That's the magic of AI-driven personalised marketing! Brace yourself, because we're about to dive into a thrilling ride that'll make Mad Men look like a quaint soap opera.
Buckle up! We're about to uncover how AI is challenging the marketing universe!
Personalised Marketing
We are in the business of creating wealth for our customers. In the era of AI, it's expected of us to know our customers well and customise the offering accordingly.
AI enables marketers to gather vast amounts of data on consumer behavior and preferences. With this data, AI algorithms can create highly personalised marketing campaigns tailored to individual customers. This includes personalised products and customised content, leading to more relevant and engaging experiences for consumers. Personalised marketing will be the key. In some ways, customers will expect you to know them well. Imagine pitching Alibaug to a Dapoli customer.
No offense, but this can be a waste of energy across the system. Therefore, data collection at every level becomes very important. As an organisation, we need to get into a culture of capturing and collecting customer data that gives us meaningful insights into the customer. Therefore, adding value to them.
Virtual Assistant
Timely response to a customer is our responsibility. This is also hygiene in today's time. One expects you to respond to customers almost in real-time. Virtual assistants and chatbots are almost replacing humans. I am not sure if you all have seen a recent trending video between a salesperson at Tesla interacting with a customer. The bot has been able to answer all customer queries with 100% accuracy.
Now the question is, when do we create our brand Bot, and how do we train them? As we deal with a higher number of customers, this will be the most optimal way to address customers' queries.
Content Generation & Curation
I read somewhere that AI is going to wipe out most content creators. How much is it true? I don't think any machine will ever wipe out humans. Machines challenge humans to bring out the best version of themselves. Even in content creation, humans will have to be creative and generate more personalised content than generic.
I personally feel that no commerce can happen in today's time if we don't get our content game right. Brands like Airbnb are built on the idea of generating and curating content. They don't sell. They tell stories.
Advertising Efficiency
AI will change the way we do performance marketing. AI algorithms can optimise advertising campaigns on a real-time basis versus relying on publishers like Google and Facebook's algorithms. This will not only help by providing the most effective channels but also real-time optimisation of targeting.
Why target someone who may not be your customer? Many times, we realise it after the money has been spent. This should be able to help us by lowering our CAC. Lower CAC is the most amasing keyword in our organisation 😊, isn't it?
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