The ‘Best’ in the Business

The House of Abhinandan Lodha and Bonito Designs were conferred with the Economic Times Best Brands 2022 titles

In an incredible end to 2022, two of our group companies – The House of Abhinandan Lodha and Bonito Designs – were conferred with the Best Brands title by The Economic Times. In the fourth edition of this renowned initiative that recognises the best in the business, the House of Abhinandan Lodha was chosen as the Best Emerging Brand while Bonito Designs won in the Best Brands category. These awards are a culmination of years of hard work and determination.

Lauding the teams whose concerted efforts led to this feat, Samujjwal Ghosh, CEO, The House of Abhinandan Lodha, spoke about the brand’s differentiating factor. He said, “Our consumer promises stand apart from all other brands – to provide assurances to a consumer while buying land. For us, the customer always comes first. All our processes and content are designed to improve the customer experience and we are constantly striving to improve it.”

“Most of our customers are first-time buyers of land who would have never thought it possible to be able to own land or who didn’t have the ability to find and complete the process. We have made each and every process simple – from finding the land parcel to transparency in the buying process to ease of ownership with a dedicated CRM team – we go all the way. We are also creating a platform for our customers to sell their land to ensure ease of liquidity,” he added.

This triumph comes on the heels of HoABL being close to crossing net sales of Rs 1,000 crore that will make it one of the fastest growing companies in India.

Bonito Designs has had a noteworthy year, too, as it parks itself securely at the top of the pyramid amongst its competitors. It is now the largest full-home interior design brand in the country with 3 million sq ft of designed homes under its banner.

Ecstatic with the win, Amit Parsuramka, CEO, Bonito Designs, laid out a clear pth for the brand to forge ahead. “Bonito will continue to lead the interior design segment as a premium bespoke home interior brand. As a challenger brand, we successfully created a niche for ourselves with a strategy and a model that makes us stand out,” he said.

Elaborating on the tenets that fuel Bonito, he added, “The only advice for budding entrepreneurs in their brand building exercise will be to invest in customer experience, be responsive and adhere to commitments.”

This is clearly only the beginning as HoABL has an action-packed calendar full of multiple significant project launches. Bonito is exploring newer markets to help beautify countless more homes. Both HoABL and Bonito are prime examples of how brands can rewrite the rulebook and make competitors sit up and take notice.