Marketing team of The House of Abhinandan Lodha
“Nobody counts the number of ads you run; they just remember the impression you make,” once said the great American advertiser, Bill Bernbach.
Meet ‘The Alchemists’ – the marketing team of The House of Abhinandan Lodha, the folks who take Bill Bernbach's words so seriously, it's like they've turned them into a sacred mantra for every initiative they embark upon.
Whether it is telling stories of how sandy beaches of Alibaug are the Goa of Tomorrow or crafting detailed analysis of why Anjarle commands 5x appreciation in 7 years, it’s almost as if they're brewing potions in their creative cauldrons, with a mission to captivate the world, one customer at a time.
Who They Are
The HoABL marketing team is an amalgamation of business and brand marketers managing everything from events to ads, and comprises brand managers, project managers, content experts, and multimedia team.
Headed by Chief Growth Officer - Pawan Sarda, Business Head - Kaustubh Manohar, and VP of Digital Marketing – Manish Devadiga, the dream team has: Abhilash Dunkud, Ashish Choughule, Brihta Balchandani, Jimi Kalloor, Jyostna Singh, Prakhar Lodha, Rani Gulrajani, Roshan Singh, Sanjivini Wagh, Siddharth Rao, Swathi Shivshankar, Unaiz Shaikh, Yagnesh Kamble and Yuvraj Mehta. Together, they stand as the guardians of HoABL’s core principle - “Think customers first.”
Their Daily Magic
“Ye itne saare log iss team mein karte kya hain?!” – An expression usually thrown around by other amused teams every time the marketing team is huddled around the Multiverse, or in CEO’s cabin or pursuing the admins to get things done.
A typical day in the life of these alchemists devising strategies, currently centered on establishing this young and dynamic brand as a category leader and transforming HoABLiites into disruptors.
Contrary to popular belief, this is not achieved only by marketing campaigns. Meticulous planning on offers and pricing in collaboration with Sales Strategy team, brainstorming with the legal team on accurate commitments that can be made to customers, audience research with sales and pre-sales team, training call-centres, creating scripts for pre-sales and sales team, crafting communication for relationship managers, building websites and microsites, writing blogs, they do it all. Then there is collaborating with the site team for construction updates, site visits, and more research.
Approvals from legal team. Times of India front page ads. Meet with sales strategy on muhurat offers. Creatives to be run on TV. Meetings. PPT. Drone videos. Hoarding banner. Website banner. Mobile banner. More meetings. PPT. Approvals on content from Legal team. Facebook ad. Google ad. Instagram ad. Yet more meetings. PPT. Project vision doc. Vendor payment. HoABL merchandise design. PPT. Award entries. Site videos on YouTube. Ad film. Opportunity docs. Uff-oh one more meeting! PPT. Office branding. Design for hiring kits. Design of Loyalty Gifts. Blogs. Instagram posts. LinkedIn posts. WhatsApp brochures. Meetings again. PPT. Construction update mailers to booked customers. MEETING! PPT. Referral and loyalty mailers. Event planning for channel partner meets. Newsletters and internal mailers. Tech team request for automated WhatsApp messages and emailers. Trending reel. Topical content. Meetings. PPT. Business profile of key leaders for PR. Mailers for HR. Reviews, reviews, reviews.
All of this culminates into carefully crafted marketing collaterals for new and ongoing projects flying around like confetti on New Year's Eve.
Pretty chaotic, right? But hey, that's life in the fast lane for the marketing team at the House of Abhinandan Lodha. They're the maestros who take ‘method to the madness’ to a whole new level.
No Rest Until Success
There is no rest until the projects they work on culminate into leads – a testimony to their storytelling prowess. Ordinary? Boring? Not in their dictionary. They're more like the dictionary's editors, rewriting the definitions of success, one engaging story at a time.
They could sell ice to an Eskimo – or at least a beach house in Alibaug to the Maharashtra CM himself.
Fancy a chat with these marketing wizards? Well, forget about summoning them with a boring email. Just whip out good coffee and some Sandwizza sandwiches – because who can resist brainstorming over a deliciously carb-filled and caffeine fuelled conversation?
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