The brand ended the launch with a phenomenal conversion rate of 48% with more than 40% contribution from direct business
The House of Abhinandan Lodha's premium project in Goa - Imperial Goa - created history after they sold all their plots within an allocated area of 2,73,385 sq ft across Mumbai, Ahmedabad and Delhi in a short span of 100 hours. This feat helped HoABL cross a revenue of Rs 130 crore.
The marketing strategy for the launch included Channel Partner Meet, followed by a one of its kind ‘Curtain Raiser’ for the reveal of the development, timed in accordance with a four page newspaper advertisement across the three cities, resulting in a nationwide anticipation. The House of Abhinandan Lodha created a benchmark in the industry by ending the launch of the Imperial Goa with a phenomenal conversion rate of 48% with more than 40% contribution from direct business.
Enveloped in lush greens, alongside the river Mandovi, Imperial Goa was the golden chance to unlock an extraordinary living. The development is designed as the paragon of luxury for the select few. Alongside branded villa estates, the development comes with an Imperial Retreat and Spa, accompanied by a Presidential suite, pool view & garden view rooms.
An exotic swimming pool and banquets to host intimate events for the upper echelons of the country, make for an integral part of the development. Imperial Goa is bedecked with more than 18 contemporary amenities like Fruit Orchards, Camellia sitting zone, menhir sitouts, croquet, bucaco forest to name a few - all of this with villa estates opening to postcard views every morning.
Goa has a dearth of residential land available for development. In case of land parcels available, there is absence of branded players in the micro market. Owing to this need gap, people are looking for superior investment options at a strategic location, making Imperial Goa by The House of Abhinandan Lodha the perfect investment opportunity.
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