Fresh investment powers the brand's pursuit for India's largest home loan platform
Easiloan, India's first unified digital marketplace for home loans, is excited to announce a significant milestone in its journey. The company has successfully secured fresh round of funding from its strategic partner, REA India, part of the renowned Australia-based REA Group Ltd (ASX: REA). REA India is India's leading full-stack real estate technology platform, boasting an impressive portfolio of properties, including Housing.com, PropTiger.com, and Makaan.com.
REA India offers a full range of services in the real estate space, assisting consumers through their entire home-seeking journey all the way from initial search and discovery to financing to the final step of transaction closure.
Backed by Tomorrow Capital, Easiloan is digital home loan marketplace and offers end-to-end home loan solutions to real estate developers from more than 20 lenders. Easiloan.com offers customer profile-based match making thus enabling users to compare, choose and process home loan. Founded by Pramod Kathuria in 2021 Easiloan is on path further scale customer acquisition through - brokers, developers, and other digital channels.
“We are thrilled to have REA India as our strategic partner. This funding will be instrumental in our mission to provide an effortless and convenient home loan experience to thousands of Indian families. We look forward to creating a landmark in the Indian housing finance landscape together with Tomorrow Capital and REA. This is a space that Easiloan can service in most meaningful way with support from our investors,” said Pramod Kathuria, Founder & CEO Easiloan.
Easiloan has raised seed funding from Tomorrow Capital in 2021 and demonstrated strong traction in terms of customer acquisition, loan disbursement and expansion in Mumbai, Pune and Bengaluru.
Easiloan operates in Mumbai, Pune and Bengaluru. The company plans to expand in other key markets and develop new channels of sourcing through affiliates. With this partnership REA India plans to offer mortgage products across its channels and customer base.
“We are proud to have backed Pramod in his journey to build Easiloan and truly believe that it is a gamechanger for the mortgage space in India. The Easiloan brand uses a tech-first approach to deliver a superior home loan experience from discovery to disbursement for its customers. It continues to provide unparalleled benefits to multiple stakeholders including real estate developers and agents. We are glad to welcome REA Holdings as a strategic partner in helping Easiloan scale further” said Rohini Prakash, CEO, Tomorrow Capital.
She also added that the fund is in the midst of closing few deals and are actively looking at new investments in start-ups in the consumer space, including in sectors of Healthcare & Wellness, Agri processing, Cold Chain & Warehousing, Kids Accessories.
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